Case Study > Estée Lauder

Founded Cashmere Beauty as a passion project; a bio-organic anti-inflammatory skincare and body care range to alleviate a range of skin issues. Created the brand identity, the concept and the product from concept to launch over the complete product lifecycle.

 

Off-line and digital strategies focused on customer acquisition through Direct Marketing and PR with 78% gross margins. Global distribution UK (Space NK, Liberty, Harrods), USA (Barneys, Delano Miami) and independent across Germany and Italy.

​

Sold brand IP and identity to Estée Lauder.