Case Study > Holland & Holland

Design Director - 16 collections / 8 years - Chanel Group.

 

Before Chanel acquired Holland & Holland, the products stocked could be found at competitor sporting goods stores such as Purdey or Beretta. We changed that by creating exceptional products and a visual brand DNA around the idea of the 'British Hermes'. We delivered 16 commercially successful collections across Tailoring, Outerwear, Knitwear, Clothing Accessories, Watches, Jewellery, Leather goods, Footwear, Sporting Equipment and Homeware.

 

The outcome and impact was rapid growth with 5 new stores (London, Milan, Paris and New York) and an instantly recognisable visual identity executed across all marketing & sales channels.

 

 

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